Every woman in my circle has bemoaned the way aging eventually shows up in our faces. Thankfully, we seem to have swapped-out hideous words like “marionette” and “crows’ feet”, for “laugh lines”. We’ve learned to appreciate these changes as badges we’ve earned by living and loving, losing and grieving. Life is a package-deal: no one gets out alive (as the saying goes), and no one gets to avoid wrinkled skin.
I, for one, applaud any woman who chooses to enhance her appearance by any means she deems necessary, appropriate and absolutely worth the expense. Having said that, I was surprised to observe lately, that women in their 20’s and 30’s are now the targets of advertising for the product Botox. Listening to the messaging, the underlying claims are that “Your face can, and should be exactly how you want it to be!” “Whatever your eyes do when you laugh? Don’t put up with it! Whatever that space between your brows does when you’re worried? If it bothers you, get rid of it!” Of course, Botox Cosmetic is the benign name for the neurotoxic protein that removes lines by paralyzing facial muscles. The medical hazards are clear, but are playfully minimized by advertisers. And, there’s even more of what the media-messaging doesn’t reveal…
Not long ago I went to an aesthetician (who’s licensed to perform all kinds of facial and body miracles) to have a scar looked at for possible treatment. After checking-in, a young and attractive young woman in a lab coat appeared and introduced herself as my Beauty Consultant. While I waited for the actual professional, my Consultant handed me a pink brochure with a scrollwork menu of cosmetic procedures that were currently discounted (my visit being close to Valentine’s Day; I didn’t see the connection and still don’t).
Not wanting to seem rude, I focused on a few strange-sounding products (that turned out to be what are referred to as ‘injectables) and asked a question or two. My Consultant was not only knowledgeable, but had experienced most of them herself. I could not resist asking, “Howold are you?” Her facial skin, to my eyes, looked as perfect as a baby’s. With total seriousness she responded, “I’m 24, and you should have seen my lips before injectables!” Of course I immediately looked at her lips. They looked pretty average, but my Consultant assured me that she had no lips at all pre-treatment. Ok. I tried not to picture that.
Getting to the point of my story, I was compelled to ask this young woman more questions — not because I was interested in having my lips plumped, but because she continued to relate other cosmetic procedures she’d had done on her face to make it “more perfect”. I had to know the downside, from her perspective. She started with the obvious: the expense. She continued with the fact that whatever gets injected eventually gets absorbed by the body. Read: it lasts for a few months, then your ‘look’ goes away. What floored me was this young woman’s acknowledgment that injectables were a lifetime commitment. “You know,” she emphasized, with her eyes looking directly into mine, “like going to the gym” (I felt that). She didn’t plan on “getting hooked” she said, “But once I saw how my face could be,” she beamed, I just wasn’t happy going back to how I looked before.” My Consultant claimed that most of the business’s clients kept to their four-or six-month schedules and that this was just another beauty routine, like hair appointments.
If I had ever considered having “work” done on my face before, those thoughts were gone forever.